Coil and pod replenishment
Coils, pods, and e-liquid burn down on a predictable schedule. Sticky times the reminder to the customer’s own reorder cadence rather than a monthly blast to everyone.
Timed to each reorder cadence
Vape & Smoke Shops
Omni-channel marketing, built for the T in SHAFT.
Tobacco is one of the five SHAFT categories US carriers actively filter, and vape sits squarely inside it. Most generic ESPs will not touch the account. Sticky runs SMS, email, and wallet push on one canvas for vape shops, smoke shops, and head shops, with carrier registration, 21+ age gating, AI content filtering, and a push channel that never passes a carrier filter.
SMS + email + wallet push SHAFT category: Tobacco 21+ age verification built in Wallet push draws zero credits
3
Channels on one canvas: SMS, email, wallet push
0$
Per-message carrier fees on wallet push
21+
Federal minimum age, gated at enrollment
+36%
Repeat visit rate after launch (illustrative example)
SHAFT · Tobacco
Tobacco is a SHAFT category. Plan the channel mix accordingly.
SHAFT stands for Sex, Hate, Alcohol, Firearms, and Tobacco, the five content categories US carriers filter hardest. Vapor, e-liquid, and traditional tobacco all land under the T, which is why most mainstream ESPs decline the vertical outright rather than manage it. Sticky is built for it. Registered SMS rails for the messages that need a text thread, deliverability-managed email, and wallet push as a parallel channel that routes through Apple and Google instead of the carrier network.
Registered SMS rails
We handle 10DLC brand and campaign registration with TCR, set up your messaging number, and run AI content review on every draft before it leaves the platform.
SMS · We do the carrier paperwork Push · Wallet push as the bypass channel
The channel SHAFT does not reach
Wallet push goes out over Apple and Google notification rails. No carrier content filter, no per-message fee, and it draws zero credits on every Sticky plan.
SMS · Credits per SMS Push · Unlimited, zero credits
21+ gating at enrollment
Federal Tobacco 21 sets the floor at 21 nationwide. Sticky captures age verification in the wallet and SMS opt-in flow, so the gate is on the list itself rather than a banner on your site.
SMS · Age-gated opt-in flow Push · Verified at install
Flavor and format rules by state
Flavored vapor bans, ENDS registration, and PACT Act shipping rules differ by state and change often. Define your rule set once in Sticky targeting and every channel applies it.
SMS · Per-state targeting Push · One rule set, every state
The problem
What every vape and smoke shop hits.
Three structural problems that come with selling a SHAFT-category product out of a physical store.
01
Almost nobody will run your messaging
Mailchimp, Attentive, and Klaviyo all restrict or decline tobacco and vapor. Losing the account mid-campaign takes your whole retention program with it. Sticky runs the category on purpose, across registered SMS, email, and push.
02
Paid acquisition is effectively closed
Meta and Google prohibit tobacco and vapor advertising, and the PACT Act extension to ENDS closed most direct shipping routes. Owned channels are not a nice-to-have here, they are the entire growth plan.
03
High-frequency customers you never talk to
A regular walks in weekly and you have no way to reach them between visits. Sticky turns each POS transaction into a customer record with a live wallet pass and a channel you own.
Playbooks
Plays vape and smoke shops run on Sticky.
Built for high-frequency, low-ticket retail where the whole margin sits in visit count. Lift figures below are illustrative examples.
New flavor and device drops
Push a new device or flavor to the lock screens of the customers who bought the previous generation, with email as the follow-up.
Push first, email as follow-up
Counter QR enrollment
A QR at the register turns a walk-in into a wallet member in seconds, with 21+ verification and channel consent captured in the same flow.
21+ check and consent in one scan
Points that redeem at the register
Staff see the balance and the available reward on-screen and redeem at the register. No punch card to lose, no code to type.
Redeemed at the register
Geo-fenced winbacks
A lapsed regular passes the shop and their wallet pass surfaces an offer. Email and SMS pick up the ones who have push turned off.
Push, with email and SMS fallback
Multi-store, one canvas
Run every location off one customer graph, with per-store creative and per-state rules, rolling up to a single dashboard.
1 ops team, every store
Integrations
The vape and smoke shop stack.
Sticky plugs into the POS, e-commerce, and marketing tools smoke shops run on.
Built for SHAFT. Run by Sticky.
Book a 30-minute walkthrough and we'll show you Sticky running registered SMS, email, and unlimited wallet push for a real smoke shop operator.