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Partner Program · Now accepting applications

Become a Sticky
Certified Coach.

For cannabis marketing agencies, fractional CMOs, and loyalty consultants who want to launch and manage programs that actually move flower, on behalf of their clients.

Apply to the program See the directory
Free to apply
Cohort-based onboarding
Recurring revenue share
Sticky
Certified
Coach
Class of '26
20% rev share
Co-marketing
Early access
Who it's for

Marketers who want to owna client's loyalty program - not just send the occasional blast.

Cannabis marketing agencies

You already run paid, organic, and email for dispensary clients. Add loyalty + SMS as a retainer line item, with Sticky as the platform behind the scenes.

Fractional CMOs & consultants

You parachute in to fix retention. Get certified once, then bring Sticky to every client rather than learning a new stack each engagement.

Loyalty & lifecycle specialists

You live in segments, journeys, and win-back flows. Sticky's the cleanest cannabis-first stack to do that work in, and we'll send qualified clients your way.

Not the right fit if …

You're a generalist who hasn't shipped a loyalty or SMS program before, you're a software reseller looking for white-label, or you want to staff aug a single dispensary. We'll point you to better-fit programs at Sticky Academy.

The certification path

Four steps. Roughly six weeks.
No shortcuts.

Certification proves to dispensary owners that you've actually used Sticky end-to-end - not that you watched a webinar once. Every step is hands-on.

01
Week 1–2 · Self-paced
Complete Sticky Academy

17 short product walkthroughs covering the dashboard, segments, journeys, wallet passes, templates, and reporting. Pass the 10-question practical exam at the end with 80%+.

Open Sticky Academy
Deliverable
Academy completion cert (auto-issued)
02
Week 2–4 · Hands-on
Build a sandbox program

We give you a fully-loaded sandbox workspace with 12k synthetic customers and 90 days of order history. You'll ship: 3 segments, 2 journeys (welcome + win-back), 1 wallet pass with tier-based perks, and 1 SMS campaign with proper compliance language.

Deliverable
Live sandbox URL we can audit
03
Week 4 · 60-min live session
Defend your sandbox

One-on-one with a Sticky solutions engineer. You'll walk us through your sandbox build, explain the trade-offs you made, and answer scenario questions like "this dispensary's CAC just doubled, what do you change in the next 30 days?"

Deliverable
Pass / fail with written feedback
04
Week 5–6 · Co-launch
Launch your first paying client

Bring an existing client (or one of our referrals) and ship a real loyalty program with a Sticky CSM shadowing you. Once it's live and the first wallet pass has been installed by a real customer, you're certified.

You unlock
Sticky Certified Coach badge
What you get

Built to make you the obvious choice when a dispensary asks"who can run this for us?"

Featured directory listing

Surfaced inside the Sticky app for every dispensary searching for help. Filter by state, specialty, and language.

20% recurring revenue share

On every Sticky subscription you bring in, for the lifetime of the account. Paid monthly, no minimum threshold.

Certified Coach badge

Use it on your site, your pitches, and your LinkedIn. We'll provide a press kit with assets in light, dark, and mono.

Early access & roadmap input

Beta features two weeks before GA. Quarterly roadmap call where coaches vote on what we ship next.

Co-marketing slots

Joint case studies, webinar features, and conference booths at MJBizCon. We split the spotlight 50/50.

Tiers

Three tiers. Each one earns you
more visibility and revenue.

Tier 01
Apprentice
In-progress · pre-certification
  • Access to Sticky Academy + sandbox
  • Apprentice badge for your site
No revenue share at this tier
Tier 02 · Most coaches
Certified Coach
1+ live client program
  • Featured directory listing
  • 20% recurring revenue share
  • Early-access betas
  • Quarterly roadmap call
  • Press kit + Certified badge
Most agencies and consultants land here
Tier 03 · Invitation only
Master Coach
5+ active clients · $250k+ ARR managed
  • Everything in Certified, plus…
  • 25% recurring revenue share
  • Top placement in directory
  • Annual offsite + dinner
  • Co-branded landing page
By invitation from the Sticky team
Your listing

A real listing in thein-app partner directory.

When a Sticky customer hits "I need help running this," they see your card. Filterable by state, specialty, language, and tier, with one-click "request intro" that lands a warm email in your inbox the same day.

  • You set your own bio, services, and rates
  • Showcase up to 3 anonymized client wins
  • Live availability indicator (open / waitlist / full)
RL
Resin Lab Studio
Certified Open for clients
Boulder, CO · Serving CO, NM, MI · English / Español

Boutique loyalty studio for craft-cannabis dispensaries. We design wallet-pass-first programs that lift basket size 18–25% in the first 90 days. Specialty: vertically integrated brands and multi-location chains.

Wallet passesWin-back journeysSMS complianceMulti-location rolloutsTier design
14
Programs launched
3.4y
Avg. tenure
4.9
Client rating
Sample listing, this is what dispensaries see when they search for help.
Apply

Tell us about your practice.

We review every application within 5 business days. If we think you're a fit, you'll get an invite to the next cohort along with sandbox credentials.

What we'll ask for
  • Your agency or consultancy name & site
  • 1–3 cannabis clients you've worked with
  • Loyalty / lifecycle work you're proudest of
  • Why you want to be Sticky-certified
We respond within 5 business days. No fee, no exclusivity, no commitment to apply.
FAQ

Common questions, honestly answered.

How much does the program cost?
Free. We don't charge to apply, get certified, or maintain certification. The only thing we ask is that you actually do the work in the sandbox, this isn't a pay-to-list directory.
Do I need an existing cannabis client to apply?
For Step 4 (the co-launch), yes, you need either an existing client willing to use Sticky, or you can ask us to refer you a dispensary from our pipeline. About a third of our coaches launch with a Sticky-referred client.
How does the 20% revenue share actually work?
When a client signs up via your unique referral link, or names you as their referrer at checkout, we attribute the account to you. You earn 20% of every monthly subscription payment for as long as that account is active. Paid via Stripe Connect on the 1st of each month, no minimum threshold. Master Coaches earn 25%.
Can I be certified for multiple platforms?
Yes, the Sticky program is non-exclusive. We just ask that when you recommend a loyalty / wallet pass / SMS solution to a client, you're recommending it because it's the right fit, not because of a quota. Most of our best coaches are also certified in 1–2 adjacent platforms (POS, e-comm).
What happens if I stop being active?
We require at least one active managed client to stay listed in the directory. If you go dormant for 6+ months we'll move your listing to "alumni" status, you keep your badge, lose the directory placement until you reactivate. You keep earning rev share on accounts you've already brought in.
How long does certification take, realistically?
Six weeks of focused effort if you're going hard, more like 8–10 weeks if you're fitting it around client work. We don't expire applications, some coaches take three months to ship their first co-launch and that's fine.

Ready to be the agency every
dispensary asks for by name?

Applications take about 10 minutes. We respond within 5 business days.

Apply now