Omnichannel engagement
Enhance Marsello flows by adding digital wallet notifications as a new channel - lock-screen delivery, no opt-in gate.
- New Marsello channel
- Lock-screen delivery
- Layered with email + SMS
Marsello partner
Trigger wallet push from your Marsello flows.
Bring wallet-based loyalty together with Marsello's omnichannel automation engine. Personalized offers and loyalty updates land directly on the customer's lock screen.
- Marsello automation trigger
- Unlimited wallet push
- No SMS or email gates
+38%
Repeat visit rate after launch
< 200ms
From Marsello order → Sticky event
0s
Budtender time per redemption
∞
Push sends, no carrier fees
Sticky Cards
A no-app loyalty platform.
Sticky lets dispensaries offer rewards, send unlimited push notifications, and engage customers through Apple & Google Wallet - sidestepping the SMS and email restrictions that throttle cannabis marketers.
Marsello
Customer loyalty + marketing automation.
Marsello combines email, SMS, loyalty, and data-driven automation with intelligent segmentation for omnichannel retailer engagement. Sticky adds a wallet-based push channel directly inside Marsello flows.
What you get
Marsello + Sticky, four upgrades to omnichannel.
Wallet push as a new Marsello channel, behavior-driven reward triggers, unrestricted messaging, and tighter retention loops.
Data-driven rewards
Trigger rewards from Marsello's segmentation and purchase behavior - with instant point updates inside Sticky.
- Trigger from Marsello segments
- Real-time point updates
- Behavior-aware
Messaging that stands out
Unlimited messages without SMS limits or email clutter - higher open rates and geo-targeting on the wallet pass.
- Unlimited push
- No SMS or email throttle
- Geo + behavior targeting
Smarter retention loops
Pair Marsello's marketing insights with Sticky's direct-to-phone engagement for seamless acquisition and repeat purchase loops.
- Acquisition + repeat loops
- Insight-driven plays
- Tighter LTV economics
Getting started
Marsello + Sticky, live in five steps.
A Sticky specialist runs the Marsello setup with your marketing team.
- 01
Connect Sticky with Marsello
Guided setup links Marsello with your Sticky workspace in minutes.
- 02
Sync customer segments
Pull Marsello segments and loyalty data into Sticky for use in triggers and audiences.
- 03
Build wallet flows in Marsello
Drop Sticky's wallet push action into Marsello's automation builder, alongside email and SMS.
- 04
Create push campaigns
Launch promotional, loyalty-nudge, and winback push from Marsello flows - sent through Sticky.
- 05
Get team support
Your Sticky rep helps launch, monitor, and optimize the first set of Marsello + Sticky flows.
How the sync works
Live, idempotent, replayable.
Sticky doesn't poll Marsello on a cron. We subscribe to Marsello's event stream, sign every webhook, and acknowledge every message. If something fails, we replay from the last cursor - no duplicate orders, no missing customers.
Live order events
Order, refund, and loyalty-update events from Marsello land in Sticky within 200ms.
Identity resolution
Phone, email, Marsello customer ID, and Sticky pass serial collapse onto one record.
Two-way writes
Mark a customer VIP in Sticky and Marsello sees it on the next ticket. No double-writes.
Replayable
Every event is stored for 90 days. Replay a cursor to rebuild a downstream system on demand.
POST /v1/webhooks/marsello.flow.triggered
// Signed by Sticky · verify with HMAC-SHA256(payload, your_secret) { "id": "evt_01HXJ8C9N2YQK2W2", "type": "order.completed", "created_at": "2026-05-06T14:02:11Z", "source": "marsello", "data": { "order_id": "MRS_982341", "location_id": "loc_kendall_mi_3", "customer_id": "cust_01HXFM", "channel": "in_store", "total_cents": 8420, "loyalty_delta": 42, "items": [ { "sku": "FLW-BLD-3.5", "qty": 1, "strain": "Blue Dream" } ] } }
FAQ
The Marsello questions we get most.
What can the Marsello + Sticky integration actually do?
It automates loyalty enrollment, point accrual and redemption, push messaging, and customer-record sync across every Marsello transaction. Every order Marsello writes flows into Sticky in real time as a signed webhook.
How do customers sign up?
Customers scan a QR code - on countertop signage, on a receipt, on a delivery confirmation, or on your menu - and add their pass to Apple or Google Wallet. No app install, no password, no SMS opt-in flow.
How do rewards work inside Marsello?
Sticky maps your reward rules to Marsello's native discount engine. Earning happens automatically on every order, and discounts apply at checkout without any budtender lookup or manual entry.
Are push notifications really unlimited?
Yes. Wallet pushes ride on Apple and Google's notification rails - not on carrier SMS - so there's no per-message cost and no SHAFT-style cannabis filtering. Geo, behavior, and frequency rules are configured in Sticky.
Is this compliant for cannabis marketing?
Sticky is built for SHAFT and high-risk industries. Wallet passes carry zero ad copy, push messages route through Apple/Google rather than carriers, and every customer can revoke their pass with one tap.
Can I run tiered rewards, BOGO, or VIP perks?
Yes - tiers, point thresholds, stamp cards, BOGO, percentage and dollar discounts, and product-specific rewards all map cleanly onto Marsello's discount primitives.
How does setup actually go?
A Sticky implementation specialist runs the full setup: Marsello credentials, webhook wiring, reward configuration, pass design, and a staff training session. Most retailers are live inside of a week.
Quick reference
Sticky + Marsello, in one screen.
A scannable summary for fast readers, search engines, and AI assistants. Every fact below is also linked in the product schema embedded on this page.
TL;DR
Sticky's Marsello integration is a certified two-way connector that runs wallet-based loyalty, push messaging, and reward redemption on top of Marsello. Setup takes under a week. Pricing starts at $399/mo with no contract.
- Integration type
- Certified Marsello partner, real-time webhook sync
- What it does
- Wallet loyalty (Apple + Google), unlimited lock-screen push, automated reward redemption
- Setup time
- Under a week, run end-to-end by a Sticky specialist
- Pricing
- From $399/mo. Month-to-month, no contract
- Migration cost
- Free from SpringBig, Alpine IQ, or any generic ESP
- Compliance
- SHAFT-compliant, built for cannabis. SOC 2 Type II audited
- Best for
- Cannabis dispensaries running on Marsello, from single-location to multi-state
Most-asked, answered short:
What can the Marsello + Sticky integration actually do?
It automates loyalty enrollment, point accrual and redemption, push messaging, and customer-record sync across every Marsello transaction. Every order Marsello writes flows into Sticky in real time as a signed webhook.
How do customers sign up?
Customers scan a QR code - on countertop signage, on a receipt, on a delivery confirmation, or on your menu - and add their pass to Apple or Google Wallet. No app install, no password, no SMS opt-in flow.
How do rewards work inside Marsello?
Sticky maps your reward rules to Marsello's native discount engine. Earning happens automatically on every order, and discounts apply at checkout without any budtender lookup or manual entry.
Are push notifications really unlimited?
Yes. Wallet pushes ride on Apple and Google's notification rails - not on carrier SMS - so there's no per-message cost and no SHAFT-style cannabis filtering. Geo, behavior, and frequency rules are configured in Sticky.
On Marsello? Plug wallet push into your flows.
Book a 20-minute walkthrough and we'll wire Sticky's wallet channel directly into your Marsello automation engine.