Playbooks v2, segments with faces
Segments now ship with a representative customer portrait, a short behavior summary, and one-click journey activation. AI auto-generation of segments is on the roadmap.
Each of your top 18 segments shows a representative persona, name, photo, behavior pattern, sample cart. Hover to see the underlying data; click to activate the playbook. (AI-generated personas coming soon.)
Approve a segment’s suggested journey and Sticky ships the email, SMS, push, and wallet flow at once. Send-time controls apply your configured per-state send windows automatically.
Segments now recompute every 5 minutes instead of every 30. Customers move between cohorts faster as their behavior shifts.