Sticky
Changelog
v 2026.11.2·deployed 4 days ago

Everything we shipped, in the order it shipped.

Sticky ships every Tuesday. Big features land monthly; small wins, weekly. Below: the last twelve months of work, by release.

Latest release
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2026.11.2Nov 26, 2026

Playbooks v2, segments with faces

Every auto-generated segment now ships with a real customer portrait, a 90-second behavior summary, and one-click journey activation.

NewPlaybooks
Customer portraits in every segment

Sticky AI now generates a representative persona for each of your top 18 auto-segments, name, photo, behavior pattern, sample cart. Hover to see the underlying data; click to activate the playbook.

NewPlaybooks
One-click journey activation

Approve a segment’s suggested journey and Sticky ships the email, SMS, push, and wallet flow at once. Compliance windows enforced per state.

ImprovedSegments
Refresh cadence dropped 30→5 minutes

Segments now recompute every 5 minutes instead of every 30. Customers move between cohorts faster as their behavior shifts.

2026.11.1Nov 12, 2026

Wallet pass deep-linking

NewWallet
Apple Wallet pass deep-links to Dutchie product pages

Tap a product strip on a wallet pass and land on the right Dutchie or Jane menu item, with the operator’s ID pre-tagged for attribution.

FixedWallet
Pass live-update no longer requires re-install

Edits to a pass template now propagate to existing passes without forcing customers to remove and re-add the card.

2026.10.4Oct 29, 2026

Play Designer, multi-channel canvas

A single canvas for email + SMS + push + wallet flows, with conditional branching, hold-out groups, and revenue attribution baked in.

NewPlay Designer
Multi-channel canvas (GA)

Drag email, SMS, push, and wallet steps onto the same flow. Branch on cart value, store visited, last-purchased category, or any segment. Preview the full path before publishing.

NewPlay Designer
Hold-out groups

Reserve up to 20% of a journey’s audience as a control. Sticky reports lift vs. control over time, no spreadsheet math.

NewPlay Designer
Revenue attribution by step

Each step in a journey now reports attributed revenue + redemption rate against your POS, not just opens or clicks.

ImprovedEmail
Drag-drop builder is 2× faster

Reworked editor canvas; large templates load and render in under a second.

2026.10.2Oct 14, 2026

Push notifications go live

NewPush
Browser push (web)

Send native push from the same canvas as email and SMS. Supports VAPID, segmenting by visit history, and quiet hours.

NewPush
Wallet push (Apple + Google)

Trigger a pass back-side update + push from any journey step. Compliant with Apple’s pass push limits.

FixedSMS
A2P short-code re-registration flow

Operators on legacy 10DLC codes can now migrate to a new short code without losing opt-in history.

2026.09.3Sep 24, 2026

Dutchie deep-link product blocks

NewEmail
Strain-aware product blocks for Dutchie

Drop a product block in any email; Sticky pulls live inventory, prices, THC/CBD, and image from your connected Dutchie menu, no manual re-keying.

ImprovedCompliance
I-502 send-time enforcement

Washington-licensed operators now have automatic enforcement of state-mandated send windows and required age-gate footers.

FixedReporting
CSV export caps lifted to 1M rows

Exports of campaign performance and customer lists now scale up to 1,000,000 rows; previous cap was 100k.

2026.09.1Sep 03, 2026

Segments, smart cohort builder

NewSegments
18 starter smart-segments

New operators get 18 pre-built segments out of the box: Wake & Bake, Weekend Warrior, Lapsed VIP, First-time, and 14 more. Each tunes itself as your data grows.

ImprovedSegments
Predicate editor, query without SQL

Build any cohort with stacked filters: visit recency, basket size, brand affinity, store, channel preference. Live count updates as you type.

2026.08.2Aug 19, 2026

Compliance and privacy upgrades

NewCompliance
Per-state banned-term checks

Sticky now flags banned marketing terms before send, by state. Configurable for I-502 (WA), AUMA (CA), OMMA (OK), and 22 others.

ImprovedPrivacy
Data residency: US-East default, EU optional

EU-region customers can now elect to host customer data in Frankfurt (eu-central-1).

2026.07.1Jul 09, 2026

POS connectors and reporting

NewIntegrations
Treez + Flowhub connectors

Two more POS systems join Dutchie, Jane, Greenline, BLAZE, and Cova in the directly-supported list. Real-time event streaming, day-one.

ImprovedReporting
Cohort retention dashboard

Track 30/60/90/180-day return rates by acquisition source, segment, or store. Spot lapses before they become churn.

2026.06.0Jun 18, 2026

Wallet 3, true Apple & Google passes

Sticky’s flagship loyalty product, rebuilt: real Apple Wallet + Google Wallet passes with live tier updates, push back-side, and per-store templating.

NewWallet
Native Apple Wallet + Google Wallet passes

Not a link to a web page. Real passes that live on the customer’s lock screen, update silently, and survive phone migration.

NewWallet
Loyalty tiers + reward catalog

Define tiers, point earn rules, and reward redemption catalog from the same console. POS-aware: redemptions deduct in real time.

NewWallet
Per-store template overrides

Multi-location operators can override pass design (logo, accent color, store address) per location while sharing a global tier system.

2026.05.1May 14, 2026

Switching tools

NewMigration
One-click import from Alpine IQ + Springbig

Bring over customer lists, opt-in history, segments, and template libraries in a guided 5-step flow.

ImprovedEmail
60+ cannabis-tuned templates

New template gallery: 4/20, weekend drops, loyalty tier-ups, abandoned cart, winback, review request, all compliance-aware.

2026.04.0Apr 02, 2026

Public API + developer portal

NewAPI
REST + Webhooks API (v1) GA

Read campaigns, segments, customers, journey runs; trigger sends; subscribe to events. Token auth, 600 req/min default rate-limit.

NewDevelopers
Developer portal launches

Reference docs, code samples (Node + Python + Go), Postman collection, and a sandbox environment.

2026.02.3Feb 27, 2026

SMS + MMS GA

NewSMS
Two-way SMS conversations

Reply-to-send, carrier-graded short codes, automatic STOP / HELP / 21+ keyword handling, and merge tags.

NewSMS
MMS support

Send images and short videos. Per-state rules around cannabis imagery automatically enforced.

2026.01.0Jan 14, 2026

Sticky 2026, fully unified canvas

Email, SMS, push, and wallet all run on one customer graph, one segment engine, one reporting layer. The retention OS for cannabis retail.

NewPlatform
Unified customer graph

A single source of truth across all channels, POS events stream in, identity is resolved, and every send sees the full history.

NewPlatform
Cross-channel attribution

See revenue per send, per channel, per journey, measured against POS, not opens or clicks.

ImprovedOnboarding
Day-one POS sync

New operators are sending real campaigns within 4 hours of signup; the average cohort import takes under 11 minutes.

Looking for older releases?

We keep a complete archive going back to v 1.0, released August 2022.

Want this stuff in your store?

Every feature listed is live in production today. Book a 30-min tour and we'll spin up your account on the call.