Sticky
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Switching fromSpringBigAlpine IQKlaviyo · Mailchimp · Attentive
sSpringBig

Already on SpringBig?We migrate you free.

Your member list, your loyalty point balances, your templates, your Autoconnects, your short code. We move everything in under two weeks, and the math almost always wins.

Get a switch quote See the cost comparison
Loyalty balances preserved
2-week rollout
We pay the overlap month
Short code ported
Typical 6-store operator · monthly
sSpringBig Pro
billed annually
Platform base$1,200
Per-location (×6)$600
SMS overages$420
“Premium” loyalty$180
Monthly total$2,400
switch
Sticky Scale
no annual lock-in
Scale plan base$999
All 6 stores included$0
250k emails, 30k SMSincluded
Wallet loyaltyincluded
Monthly total$999
You save$16,812 / yr
$16.8k
Average annual savings · 6-store operator
47
Operators migrated off SpringBig in 2025
14 days
Median start-to-go-live, white-glove
0
Loyalty points lost across all migrations
Honest assessment

Where SpringBig wins. Where it doesn't.

We've migrated 47 operators off SpringBig in 2025. We talk to their teams every week. Here's the honest scorecard.

SpringBig does this well
  • Deep POS coverage

    First mover into the regulated-industries POS stack, Treez, Dutchie, Flowhub, BLAZE, COVA all integrate cleanly.

  • Brand-sponsored messaging

    The Brands marketplace lets you offset SMS costs by accepting brand-paid sends. It works, even if your members get more spam.

  • Loyalty fundamentals

    Points, tiers, redemptions, recap statements, all standard. A workhorse loyalty engine that's been battle-tested for years.

  • Brand recognition

    If you're hiring a marketing manager from another dispensary, odds are they already know SpringBig. There's value in that.

Where it falls short in 2026
  • Per-location pricing punishes growth

    Every new store adds $100+/mo to your bill, even if it shares 80% of customers with your existing stores. The economics get worse the bigger you get.

  • Drip-style automations, not visual flows

    Autoconnects can fire on triggers, but you can't see the customer journey on a canvas, can't branch on conditions, can't model "wait then check" logic visually.

  • No native Apple/Google Wallet

    Your loyalty card lives in their app, not in the place customers actually look (their wallet). Pass adoption stays low. The app feels like an upsell, not a feature.

  • Annual contracts are non-negotiable

    Want to try it for 3 months? Not really an option. Want to scale down in slow season? You're locked in at peak terms.

  • Brand spam dilutes your member trust

    The Brands marketplace can pay your bills, but unsubscribes spike. Your member sees you, then a Cresco ad, then you again. Your sender reputation pays the price.

Feature comparison

What you get for half the price.

Feature
sSpringBig
Email + SMS included per month
25k email
250k email + 30k SMS
Native Apple + Google Wallet passes
add-on
Visual play designer (not just drip)
limited
Smart segments (AI-built, auto-refreshing)
18 prebuilt
POS revenue attribution per send
clicks only
SKU-level dollars
Per-location pricing
$100/store
All included
Annual contract required
yes · 12 mo
month-to-month
Migration cost
$2,500+
$0
Brand-paid sends to your members
opt-out is buried
never, by policy
Avg. support response
~24 hr
8 min
Data based on public SpringBig pricing + 47 operator migrations in 2025.
Module by module

Every SpringBig module, mapped to Sticky.

Whatever you're doing in SpringBig today, here's exactly where it lives in Sticky tomorrow. Including the bits SpringBig charges extra for.

s SMS & MMS
Messaging & SMS

Shortcode owned and ported. MMS with full media. Carrier-grade deliverability via toll-free or 10DLC.

Sticky → Messaging
s Email
Email campaigns

Drag-and-drop editor with cannabis-safe deliverability stack. Pre-cleared templates that don't trip Gmail filters.

Sticky → Email
s Loyalty
Wallet loyalty

Points, tiers, redemptions, plus a native Apple/Google Wallet card. Adoption rates double once it's in their wallet.

Sticky → Wallet
s Autoconnects
Play Designer

Visual canvas with branches, waits, conditional steps, and exit ramps. Build the journey, not just the drip.

Sticky → Plays
s Push
Push notifications

Direct to your app, no carrier gates. We bundle this with the platform, not as a paid module.

Sticky → Push
s Native App
Wallet pass + web hub

We replace the white-label app with an Apple Wallet card and a branded web member-portal. 80% of the value, 0% of the build cost.

Sticky → Wallet + Hub
s Online Ordering
Commerce hooks

Native ties into Dutchie ecommerce and any custom storefront. Cart abandonment journeys included; no separate ecommerce module fee.

Sticky → Commerce
s Budz Referral
Referral plays

Member-to-member referrals with reward issuance from your loyalty bank. Built as a Play, customizable in 4 minutes.

Sticky → Referrals
s Reports
Revenue attribution

SKU-level revenue per send, not just clicks. Tied to POS receipts in real time, so finance and marketing share one number.

Sticky → Analytics
The bill you don't see at signup

SpringBig's hidden costs, line-by-line.

From the 47 contracts we've reviewed in 2025. These are the items that aren't on the demo deck but show up on month 4.

Per-location surcharge
Triggers every time you open a new store
$100/mo · per store
A 6-store operator pays $7,200 a year just for the privilege of having multiple locations. Sticky bundles every store into one plan; we charge for usage, not for buildings.
SMS overage credits
Top-up the month you actually send
$0.014 / msg avg
The base plan includes a credit pool that sounds generous. It isn't, once you run a 4/20 blast or a Saturday flash promo. Overage credits add $300–$800 to most operator months.
"Premium" loyalty features
Tier bumps, custom rewards, recap statements
$180/mo
The base loyalty module is intentionally bare. Want tiers? Add-on. Want a member recap email? Add-on. Want birthday point bumps? Add-on. The good stuff lives behind the upsell.
Native App module
White-label iOS / Android with your branding
$499/mo + setup
You'll spend $6k/yr plus a $2k setup fee, then learn most members never download. Sticky replaces this with a native Apple/Google Wallet pass that lives where customers actually look, no app store gauntlet, included in your plan.
Brands marketplace setup
Required to monetize brand sends
15% rev share
The pitch is "earn money on brand sends." The reality is 15% of net brand revenue goes back to SpringBig, your list gets messaged by Cookies/Cresco/Wyld, and your unsubscribe rate rises. Most operators we move turn it off.
Annual auto-renewal
90-day notice required to exit
12-mo lock-in
Most contracts auto-renew 60 days before term end, with a 90-day cancellation notice. Miss it and you're in another full year. We've seen operators trapped 22 months after deciding to leave.
Adds up to
A typical 6-store operator pays $28,800/year in unbudgeted line items.
Audit my bill
The migration package

Everything that lived in SpringBig comes with you.

Full member list

Names, phones, emails, birthdays, dispensary-specific custom fields. Deduped across your stores on the way in.

Loyalty balances

Every point your customers earned. Tier status. Redemption history. Zero resets, zero angry regulars.

Email templates

Our team rebuilds your top 10 in Sticky's editor, cleaner code, better deliverability, your exact brand.

Autoconnects & drips

Birthday sends, winback flows, welcome series, every SpringBig automation, ported to Sticky's Play Designer.

Tags & segments

Every tag and segment comes with its membership intact. We auto-suggest which ones can be replaced by Sticky's smart segments.

SMS short code & keywords

We coordinate with your carrier to port your short code and keywords. No signup-flow changes your customers will notice.

Opt-in trail & suppression

Every consent record, opt-in date, source, and channel. Plus your existing suppression list, never re-message someone who opted out.

POS connection & history

We rebuild your POS bridge (Treez, Dutchie, Flowhub, etc.) and backfill 24 months of transactions so attribution works from day 1.

Roles & team access

Mirror your SpringBig user roles in Sticky. Marketing managers, budtenders, GMs, each gets the same permissions they had.

Same plumbing

Every POS you connected to SpringBig, we connect to too.

Dutchie
POS · Ecom
Treez
POS
Flowhub
POS
Weedmaps
Listings
BLAZE
POS
+12 more
Custom · API
The 14-day plan

Two weeks. We do the work.

Our migration team has run this exact playbook 47 times. Every step has a named owner, a checklist, and a rollback plan.

1
Days 1–3
Data export + audit

We pull a full export from SpringBig, audit for duplicates, and show you what's coming over.

2
Days 4–7
POS reconnect

Sticky taps into your POS directly. Real-time transaction feed live before week's end.

3
Days 8–11
Templates + journeys

We rebuild your top 10 in Sticky, send test blasts, and tune deliverability.

4
Days 12–14
Go live. Cancel SpringBig.

First campaign sends. We send you the cancellation template for your SpringBig rep.

"
Switched · Canopy Crossroads
“We went from $1,800 to $480 a month. Every point balance, every template, every Autoconnect came over. I lost sleep expecting disaster. It was the smoothest migration we've ever done.”
RC
Reese Calloway
Director of Marketing, Canopy Crossroads · 6 stores · Michigan
Read the full case study
73%
Cost cut vs SpringBig
12d
Start-to-go-live
0 lost records
84,210 members, 6 stores, all loyalty balances preserved.
+38% redemption lift
After moving from in-app loyalty cards to native Apple Wallet passes.

“Our member opt-outs dropped 40% the month we shut off brand sends.”

- GM, 3-store operator · CO

“The Play Designer alone justified the switch. I built a 5-step winback in 11 minutes.”

- Marketing manager · MA

“CSM responded in 4 minutes. SpringBig used to take three days.”

- Director of Marketing · NV
Philosophy

We built Sticky because SpringBig is a directory of modules.

SpringBig grew by adding products. Loyalty became a module. Brands became a module. The app became a module. Each priced separately, each with its own UI. We took the opposite path, one product, everything bundled, no upsell carousel.

One product, not nine

Loyalty, SMS, email, push, plays, referrals, attribution, all share one customer record, one event stream, one billing line. Configuration in one place.

Usage-based, not seat-based or store-based

You pay for messages sent and members served. Not for stores opened or modules toggled. Open a 7th location, your bill doesn't move.

Your member list is yours

We do not run a brand-paid messaging marketplace. We will never sell access to your members to anyone, ever. Your sender reputation belongs to you.

Support is your CSM, not a queue

Every account gets a named CSM from day 1. The median first response is 8 minutes. The mean is 14 minutes. We publish both numbers monthly.

Month-to-month, not 12 months

Annual plans are available at a discount, never required. No auto-renewal traps. No 90-day cancellation notice. Leave when you want; we'd rather earn it monthly.

Run your own numbers

See what you'd save on Sticky.

Plug in your store count and member count. We'll show you a side-by-side bill within 2 business hours, and we don't need access to your SpringBig portal to do it.

Open the ROI calculator
Stores6
Active members84,210
Monthly sends220k
SpringBig
$2,400 / mo
Sticky
$999 / mo
Annual savings$16,812
Frequently asked

Common questions about switching.

I'm locked into a SpringBig annual contract. Can I still switch?

Yes. We've moved 47 operators off SpringBig contracts in 2025, including mid-term. You stay on SpringBig until your renewal date, Sticky runs in parallel free for the overlap, and you don't flip switches until your contract ends. We pay for the overlap month.

Will my customers notice?

Only in a good way. Same short code. Same loyalty balances. Same sender name. Their wallet cards upgrade to Apple Wallet, which they actually use. The new templates are sharper. Opt-out is preserved byte-for-byte.

How are loyalty balances preserved exactly?

We pull the SpringBig loyalty ledger (points, tier, lifetime spend) and import it into Sticky's member record. You pick your point-value mapping. We generate a before/after reconciliation report and share it with you before cutover.

What happens to my SpringBig native app?

If you want to keep it running, we leave it alone, you can keep the app as a thin client and pipe push notifications through Sticky. Most operators don't. They prefer the Apple/Google Wallet pass, which has a 4-5x higher adoption rate than the white-label app. We help you message your member base about the switch.

Can I keep the Brands marketplace revenue?

No, by design. Sticky does not run a brand-paid messaging marketplace. We can show you how the operators we've migrated replaced that revenue with higher-converting first-party plays, the math usually nets positive within 60 days, because unsubscribes drop and AOV rises.

What if it goes badly? Can I go back?

Your first 60 days on Sticky are money-back guaranteed. We keep a full parallel data snapshot of your SpringBig state for 90 days post-migration, so reverting is literally one support ticket. It's never happened, but the option is there.

Do I need to retrain my budtenders or marketing team?

Budtenders need ~5 minutes, the loyalty-lookup flow at POS is nearly identical. Marketing teams typically run their first send on Sticky on day 3, with a CSM on a screenshare. We host two recorded train-ups every week and offer 1:1 sessions on demand.

Is Sticky compliant for cannabis-specific regulations?

Yes. Carrier-approved 10DLC and short-code routes, state-aware compliance rules (no images in MA, age-gating in IL, etc.), and pre-built suppression for THC-promoting language in restricted zones. See our compliance guide.

Off SpringBig in 14 days.We do the work.

Send us your SpringBig bill. We'll send back a migration plan, a savings number, and a go-live date.

Get a switch quote See Sticky pricing