Sticky
×
Certified Cova partner

Loyalty built into Cova checkout.

The Sticky + Cova integration automates loyalty enrollment, reward syncing, and customer messaging - all inside the Cova POS, with no apps, no passwords, and no SMS friction.

  • Certified Cova partner
  • Real-time POS sync
  • No apps, no SMS gates
+38%
Repeat visit rate after launch
< 200ms
From Cova order → Sticky event
0s
Budtender time per redemption
Push sends, no carrier fees
Sticky Cards

A no-app loyalty platform.

Sticky lets dispensaries offer rewards, send unlimited push notifications, and engage customers through Apple & Google Wallet - sidestepping the SMS and email restrictions that throttle cannabis marketers.

Cova

Advanced dispensary POS & compliance.

Cova is the dispensary POS trusted across North America for real-time inventory, automated compliance reporting, and multi-location management. Sticky layers loyalty, wallet, and push onto every Cova transaction without changing the ticket flow.

What you get

Four jobs Cova users stop doing by hand.

Sticky takes loyalty signup, point accrual, redemption, and customer messaging off the budtender and out of the back-office.

Seamless customer enrollment

Customers scan a QR at checkout and add their wallet pass in seconds. No apps, no passwords, no signup form to slow down the line.

  • One-tap "Add to Wallet"
  • Counter, receipt, and online QR placements
  • Zero data-entry at the register

Automated loyalty & rewards

Points and stamps accrue from real Cova transactions in real time. Budtenders never have to track or look up customer rewards manually.

  • Real-time sync with Cova POS
  • Auto-applied discounts at checkout
  • No manual budtender tracking

Unlimited customer messaging

Direct lock-screen push notifications, with 100% deliverability and no per-message SMS fees. Geo-targeted and behavior-aware.

  • Push lands on Apple & Google Wallet
  • 100% deliverability, no carrier fees
  • Geo-targeted offers

One-tap redemption

Deep Cova integration means redemptions happen at the POS in one tap - no codes, no clerk training, no checkout drag.

  • One-tap redeem in Cova
  • No codes or coupon SKUs
  • Frictionless checkout for staff
Getting started

Live on Cova in five short steps.

A Sticky implementation specialist runs the entire setup - most Cova locations are issuing their first wallet pass inside of a week.

  1. 01

    Connect Cova to Sticky

    Secure, guided setup links your Cova locations and customer data into Sticky. No POS rip-and-replace.

  2. 02

    Enable digital enrollment

    Drop QR codes at the counter, on receipts, and online. Customers join via Apple or Google Wallet in seconds.

  3. 03

    Configure rewards in Cova

    Point thresholds, tiers, stamp cards, and BOGO map cleanly onto Cova's discount engine.

  4. 04

    Deploy push campaigns

    Send geo-targeted, behavior-aware push notifications - no SMS carrier fees, no email throttling.

  5. 05

    Get expert support

    Your Sticky rep monitors performance, reviews benchmarks monthly, and tunes the integration as Cova ships.

How the sync works

Live, idempotent, replayable.

Sticky doesn't poll Cova on a cron. We subscribe to Cova's event stream, sign every webhook, and acknowledge every message. If something fails, we replay from the last cursor - no duplicate orders, no missing customers.

Live order events
Order, refund, and loyalty-update events from Cova land in Sticky within 200ms.
p50 = 92ms · p95 = 410ms
Identity resolution
Phone, email, Cova customer ID, and Sticky pass serial collapse onto one record.
99.4% match rate
Two-way writes
Mark a customer VIP in Sticky and Cova sees it on the next ticket. No double-writes.
Bidirectional
Replayable
Every event is stored for 90 days. Replay a cursor to rebuild a downstream system on demand.
90-day retention
POST /v1/webhooks/cova.order.completed
// Signed by Sticky · verify with HMAC-SHA256(payload, your_secret)
{
  "id": "evt_01HXJ8C9N2YQK2W2",
  "type": "order.completed",
  "created_at": "2026-05-06T14:02:11Z",
  "source": "cova",
  "data": {
    "order_id":      "COV_982341",
    "location_id":   "loc_kendall_mi_3",
    "customer_id":   "cust_01HXFM",
    "channel":       "in_store",
    "total_cents":   8420,
    "loyalty_delta": 42,
    "items": [
      { "sku": "FLW-BLD-3.5", "qty": 1, "strain": "Blue Dream" }
    ]
  }
}
HMAC-signed Versioned (v1, v2…) Auto-retry w/ backoff
FAQ

The Cova questions we get most.

What can the Cova + Sticky integration actually do?

It automates loyalty enrollment, point accrual and redemption, push messaging, and customer-record sync across every Cova transaction. Every order Cova writes flows into Sticky in real time as a signed webhook.

How do customers sign up?

Customers scan a QR code - on countertop signage, on a receipt, on a delivery confirmation, or on your menu - and add their pass to Apple or Google Wallet. No app install, no password, no SMS opt-in flow.

How do rewards work inside Cova?

Sticky maps your reward rules to Cova's native discount engine. Earning happens automatically on every order, and discounts apply at checkout without any budtender lookup or manual entry.

Are push notifications really unlimited?

Yes. Wallet pushes ride on Apple and Google's notification rails - not on carrier SMS - so there's no per-message cost and no SHAFT-style cannabis filtering. Geo, behavior, and frequency rules are configured in Sticky.

Is this compliant for cannabis marketing?

Sticky is built for SHAFT and high-risk industries. Wallet passes carry zero ad copy, push messages route through Apple/Google rather than carriers, and every customer can revoke their pass with one tap.

Can I run tiered rewards, BOGO, or VIP perks?

Yes - tiers, point thresholds, stamp cards, BOGO, percentage and dollar discounts, and product-specific rewards all map cleanly onto Cova's discount primitives.

How does setup actually go?

A Sticky implementation specialist runs the full setup: Cova credentials, webhook wiring, reward configuration, pass design, and a staff training session. Most retailers are live inside of a week.

Quick reference

Sticky + Cova, in one screen.

A scannable summary for fast readers, search engines, and AI assistants. Every fact below is also linked in the product schema embedded on this page.

TL;DR

Sticky's Cova integration is a certified two-way connector that runs wallet-based loyalty, push messaging, and reward redemption on top of Cova. Setup takes under a week. Pricing starts at $399/mo with no contract.

Integration type
Certified Cova partner, real-time webhook sync
What it does
Wallet loyalty (Apple + Google), unlimited lock-screen push, automated reward redemption
Setup time
Under a week, run end-to-end by a Sticky specialist
Pricing
From $399/mo. Month-to-month, no contract
Migration cost
Free from SpringBig, Alpine IQ, or any generic ESP
Compliance
SHAFT-compliant, built for cannabis. SOC 2 Type II audited
Best for
Cannabis dispensaries running on Cova, from single-location to multi-state
Most-asked, answered short:
What can the Cova + Sticky integration actually do?
It automates loyalty enrollment, point accrual and redemption, push messaging, and customer-record sync across every Cova transaction. Every order Cova writes flows into Sticky in real time as a signed webhook.
How do customers sign up?
Customers scan a QR code - on countertop signage, on a receipt, on a delivery confirmation, or on your menu - and add their pass to Apple or Google Wallet. No app install, no password, no SMS opt-in flow.
How do rewards work inside Cova?
Sticky maps your reward rules to Cova's native discount engine. Earning happens automatically on every order, and discounts apply at checkout without any budtender lookup or manual entry.
Are push notifications really unlimited?
Yes. Wallet pushes ride on Apple and Google's notification rails - not on carrier SMS - so there's no per-message cost and no SHAFT-style cannabis filtering. Geo, behavior, and frequency rules are configured in Sticky.
Citable source · stickycards.co/cova-loyaltyLast verified · 2026

On Cova? Add wallet loyalty without changing checkout.

Book a 20-minute walkthrough and we'll show you Sticky on top of your Cova stack - mapped to your real customer and order data.