Sticky
SegmentsBuilt on live POS data, not a nightly CSV you forgot to upload.

Know exactly whowalksinto your store.

Segments & Audiences stream straight from your POS. Filter by strain preference, LTV, visit frequency, loyalty tier, geo-fence, then fire any journey at that group with one click.

Recomputed continuously
120+ filter attributes
One-click activate to any journey
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Kendall's Cannabis
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Customer Segments
Select and target specific customer groups based on their behavior, preferences, and engagement patterns.
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Columns
SEGMENT
AUDIENCE
LOYALTY
EMAIL
SMS
PUSH
LAST UPDATED
Flower enthusiasts
4,812
3,204
4,108
2,956
1,422
2 minutes ago
Pre-roll regulars
2,148
1,608
1,792
1,308
614
6 minutes ago
Edibles curious
1,402
912
1,188
740
288
12 minutes ago
Concentrates · high-THC
984
812
864
602
318
18 minutes ago
Vape loyalists
1,748
1,184
1,412
1,102
488
24 minutes ago
Beverage tasters
418
282
364
210
88
about 1 hour ago
Topicals & wellness
312
218
289
176
61
about 2 hours ago
CBD / low-THC
486
312
398
214
76
about 3 hours ago
Infused pre-rolls
642
486
524
402
180
about 5 hours ago
Bulk buyers · $100+ basket
228
198
204
172
91
about 8 hours ago
Showing 10 of 42 segments in Product Preferences
Live, streaming from Dutchie POSTotal unique audience: 31,842
Why our segments are different

Your POS event stream, turned into a living audience graph.

Every sale, rewards redemption, wallet-pass install, email open, geo-fence entry, Sticky ingests them in real time and recomputes every segment continuously. No manual tagging. No stale lists.

Live, not nightly

Every POS event recomputes affected segments in under 60 seconds. No CRON jobs.

<60s p95 refresh
120+ attributes

Strain, category, staff rep, visit hour, basket size, LTV, days-since, geo-fence, tier, pass installs.

strainltvbasket+117
Smart segments

18 AI-maintained segments (VIPs, At-risk, Gifters, Weekend-warriors) that tune themselves weekly.

18 smart · maintained by Sticky
Activate in one click

Every segment is also a journey trigger, a list target, and a reporting breakdown. No handoff.

EmailSMSPushWallet
The builder

Pick your filters like you’re querying a spreadsheet. Minus the spreadsheet.

AND / OR groups, relative dates (“last 30 days”), negative filters, geo-fences, all without SQL. The audience count updates live as you add conditions.

AND / OR / NOT
Nested boolean groups, up to 5 levels deep.
Relative dates
“Purchased in the last 30 days” recomputes as time passes.
Save & share
Pin to a team space. Version-history tracks every change.
New segment · Weekend flower regulars
Draft · autosaved
Audience (live)
1,842
of 31,842 total
5.8% · refreshed just now
Group · AND
Last category equals FlowerANDVisits 3 in last 30dANDVisit day-of-week in Fri · Sat · Sun
Group · NOT
Unsubscribed from any channel
Estimated delivery cost · Email $0 · SMS $22.10
Smart segments

18 segments that tune themselves.

Shipped with every account. Sticky weights the thresholds for your store, your VIP cutoff is different from the shop down the road.

Smart · Spending
Top 5% VIPs

LTV rank, trailing 12 months. Recomputed weekly.

1,580audience+8.2% MoM
Smart · Retention
At-risk of churn

Previously active, no purchase in 2× their usual cadence.

2,184audience−3.1%
Smart · Behavior
Weekend warriors

>70% of visits land Fri–Sun. Prime for Thursday-night SMS.

4,240audience+2.6%
Smart · Lifecycle
Likely gifters

Baskets with variety > depth during Nov–Dec windows.

812audienceseasonal
Smart · Lifecycle
New customers · last 30d

First-time buyers still within the welcome-series window.

924audience+14.1%
Smart · Behavior
Deal hunters

>60% of purchases used a coupon or sale SKU.

3,102audiencestable
Segments & Audiences

Stop guessing who bought what.Know.

A 15-minute POS connection. Segments rebuild themselves from there. Use them anywhere: journeys, blasts, dashboards, wallet pushes.

No contracts · Free migration · 400+ dispensaries on Sticky