Every question we get before a dispensary signs.

Sticky is a retention platform built specifically for cannabis retail, with email, SMS, push notifications, and wallet-based loyalty all on a single canvas. The "Cards" part of the name refers to our flagship product: a real Apple & Google Wallet loyalty pass that lives on the customer's lock screen, refreshes from your POS in real time, and never gets uninstalled like an app.

Today we power loyalty, push, and messaging for 400+ locations across North America. Sticky is also expanding into other high-risk verticals (alcohol, gaming) where SMS carrier filtering breaks traditional marketing tools.

The customer scans a QR code at your counter, on a receipt, or on your menu, then taps "Add to Wallet." Their loyalty pass installs in seconds, and a customer record syncs into Sticky. From there:

• Every order from your POS streams into Sticky as a signed webhook in real time.
• Points, tiers, and rewards accrue automatically against your configured rules.
• The wallet pass refreshes in real time - new balance, new tier, next-class info, renewal date.
• Push notifications go directly to the lock screen, no app install required.
• Email, SMS, and journey automations can all be triggered off the same data.

Setup is run end-to-end by a Sticky implementation specialist. You are live in 14 days.

Sticky is built for cannabis retailers and other high-risk industries that have outgrown traditional ESPs. Specifically:

• Single-location dispensaries that want loyalty + push + email + SMS without joining 4 tools together.
• Multi-location operators (3-50 stores) who need shared lists, per-store creative, and role-based access.
• Enterprise MSOs with 10+ locations who need SSO, sandboxes and a dedicated CSM.
• Adjacent SHAFT verticals - alcohol retailers, gaming operators, anyone whose marketing gets filtered by SMS carriers.

If you're currently spending more than $500/month duct-taping SpringBig + Klaviyo + Zapier + a punch card, Sticky probably consolidates that stack and lowers your bill.

Three structural reasons:

• The pass lives in Apple/Google Wallet, not in another app. Customers carry it next to their boarding pass and concert ticket. Adoption rates are 3-5× higher than dispensary-specific apps.
• Push goes directly to the lock screen. Wallet push rides Apple Push Notification Service and Firebase Cloud Messaging, so you bypass SMS carriers entirely - no SHAFT filtering, no per-message cost.
• It's actually integrated. Loyalty data, email, SMS, push, journeys, and analytics live on one canvas. No CSV exports, no manual segment syncing, no duct-taped Zapier flows.

Plastic punch cards die in junk drawers. Dispensary-specific apps never get installed. Wallet passes get carried because customers actually want them carried.

Four big ones, all of which compound:

• No carrier-side filtering.Wallet push runs on Apple/Google notification rails, so cannabis-related sends aren't filtered by US carriers the way SMS often is. Delivery still depends on the device being online and the customer keeping the pass and notifications enabled.
• $0 per message. No carrier fees, no MMS surcharges, no shortcode costs. Send as often as your audience tolerates.
• Higher open + tap rates. Lock-screen push consistently outperforms SMS opens by 2-4× in our customer cohort data.
• One-tap revoke for the customer. Users can remove the pass anytime, which keeps the channel honest and consent-respectful by construction.

SMS still has its place for transactional moments (pickup ready, reservation reminder). Sticky just doesn't force you to pay carrier toll on every promotional send.

Sticky is built for SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) and other high-risk industries from the ground up, and handles the heavy lifting for you:

• SMS carrier setup:We help you get 10DLC / carrier (TCR) registered and set up your messaging number, with TCPA-aligned double opt-in, send-time controls (quiet hours, e.g. no sends before 9am or after 9pm in the recipient's local time zone), and AI copy review before any send.
• State-level rules: AI content filtering flags risky terms and content (I-502, AUMA, OMMA, and every state in between) so issues get caught before they go out.
• List hygiene: Additional email validation and opt-out suppression keep your sends clean across channels.
• Wallet pass: Passes carry zero ad copy, age verification is built into enrollment, and every customer can one-tap revoke their pass.
• Auditability: Every send is HMAC-signed and replayable for 90 days, so legal can audit any campaign in minutes.

We work with operators across the US and Canada. If you have a specific state or province question, our team can walk you through how Sticky handles it before you sign anything.

Three mechanisms, working together:

• The wallet pass keeps you on the lock screen.Customers don't have to remember you - their phone reminds them.
• Behavior-triggered playbooks fire automatically. Birthday push, winback when a customer goes silent for 30 days, drop-day alerts when a new strain hits the menu they used to buy. None of these require a human to remember.
• Push hits where SMS gets filtered.Cannabis SMS is carrier-filtered, so a share of what you pay to send never arrives. Wallet push rides Apple and Google's rails instead, so it isn't subject to that filtering.

How much that is worth depends on your starting baseline. Results vary by store, which is why we run the math on your own numbers on the call rather than quoting you an average.

The honest answer is that ROI depends on your starting baseline, and we'd rather not quote you someone else's average. What we can tell you is where the money comes from:

• Push costs nothing per send. Every message that moves from SMS to wallet push is carrier spend you stop paying.
• Journeys run without you.Birthdays, winbacks and drop-day alerts fire on their own once they're built, so the work is front-loaded rather than weekly.
• Attribution is per send.You can see what each campaign returned at the register, so the tools that aren't working are visible.

Bring last month's numbers to the call and we'll model it on your store. Or run it yourself in the ROI calculator, which uses your store count and average ticket with the assumptions labeled.

Sticky offers four plan tiers, all month-to-month with no annual contract requirement:

• Essentials - C$399/mo (Canada only). Single location, email + SMS basics, basic wallet loyalty.
• Growth - $599/mo. 3,334 monthly credits (≈50k emails), Playmaker (visual journey builder), wallet loyalty, unlimited push.
• Scale - $999/mo. Multi-store, priority support, advanced segments. AI-drafted Playbooks are coming soon.
• Enterprise - custom. SSO, sandbox, dedicated CSM, custom a dedicated CSM, typically for operators with 10+ locations.

Full breakdown lives at the pricing page. Migration from SpringBig, Alpine IQ, or any generic ESP is free - we move your lists, loyalty balances, and creative at no cost.

No - and we've been intentional about this because the SMS-loyalty industry has trained operators to expect surprise charges. What you see is what you pay:

• No setup fee. Implementation is included in your monthly plan, regardless of tier.
• No per-message push fees. Wallet push is unlimited on every plan.
• SMS is metered transparently. Each plan includes a credit allotment (1 credit = 15 emails, 1 SMS, or ½ MMS). Credit packs never expire. You see live usage in-app.
• No charge for inactive contacts.Your list size doesn't change your bill.
• No data egress fees. Export your customer data anytime, no contract required.

A Sticky implementation specialist runs the whole setup with you - it's not a "log in and figure it out" experience. The typical onboarding:

• Day 1: Kickoff call, POS credentials exchanged, webhook wiring verified.
• Day 2-3: Reward rules configured, wallet pass design (colors, logo, copy) reviewed and approved.
• Day 4-5: Your first playbook is built with you - the Sticky team (with an assist from Sticky AI) drafts it around your goals and recent POS data; you approve before it ships.
• Week 1: Staff training session (15 minutes), in-store QR signage shipped, public launch.

You are live in 14 days, migration included.

Yes - Sticky integrates with the major cannabis POS systems, plus a direct webhook layer for anything custom. Currently live:

• Cannabis POS: Dutchie, Treez, Flowhub, Cova, Blaze, Greenline, TechPOS, GrowFlow, MJ Freeway, POSaBIT, PROTEUS420, Givex POS.
• E-commerce: Shopify, WooCommerce, Dutchie online ordering.
• Marketing automation: Klaviyo, Marsello.
• Anything else: Our webhook + REST API can plug into any tool that emits order events.

The full integration directory lives at the integrations directory. If your POS isn't on the list, ask us - we ship new connectors monthly and prioritize based on customer demand.

No. That's a deliberate product choice. The whole reason wallet loyalty works is that customers don't have to install anything - Apple Wallet (iOS) and Google Wallet (Android) are already on their phone.

The signup flow:

• Customer scans a QR code (at the counter, on a receipt, on a delivery confirmation, on your menu).
• Their browser opens a one-tap "Add to Apple Wallet" or "Add to Google Wallet" button.
• The pass installs in 2-3 seconds.

No app store. No password. No "create an account." No email verification step. The friction that kills traditional loyalty signup is gone.

Push sends happen in three ways inside Sticky:

• One-off blast. Pick an audience, write the copy (or let Sticky AI draft it), preview, send. Takes about 90 seconds.
• Playbook automation. Drop the push step into any Playbook journey - drop day, winback, birthday, tier-up, cart save, etc.
• Triggered from POS events. Pickup-ready, reservation reminder, points-recap, reward-earned - all firing automatically off real POS data.

Every send routes through quiet-hours rules (no sends before 9am or after 9pm local), compliance copy review, and frequency caps you set per customer.

Yes. The infrastructure side:

• Encryption in transit and at rest.
• HMAC-signed webhooks in both directions, with secret rotation supported.
• Role-based access control with single sign-on (SSO) available on Enterprise.
• Replayable event log for full auditability of sends and data flow.

Customer data side: we never sell, rent, lease, or otherwise disclose your customer data to third parties for commercial or marketing purposes. Your data is yours. You can export it anytime, and it's deleted on request or at termination. Full details on the security page and in the DPA.

Yes - the wallet pass is fully brand-customizable. You can control:

• Brand color (the dominant pass color, shown on the lock screen preview).
• Logo(uploaded once, applied to every customer's pass automatically).
• Primary, secondary, and back fields - what shows on the front (name, points, tier) and back (terms, store address, support line).
• Strip image (an optional hero photograph or illustration above the fields).
• Reward thresholds, tier names, and badge designs.

Apple Wallet has some platform constraints (passes must follow Apple's pass.json schema), but everything within those constraints is yours. Sticky's design team can put together a first-draft pass during onboarding if you don't have brand assets ready.

Real humans, fast. Our support tiers:

• In-app chat on every plan - average first response is ~20 minutes during business hours.
• Email + phone support on Growth and above.
• Dedicated Customer Success Manager on Scale and Enterprise.
• Quarterly business reviews on Enterprise - we look at your benchmarks vs. cohort, recommend new plays, and review compliance.

There's also the Help Center, with step-by-step demos, and Sticky Academy for ops certification.

Yes - both at launch and ongoing. Specifically:

• Onboarding training (15-minute live session for budtenders, focused on the QR enrollment flow and the in-POS redemption tap).
• Marketing-team training (1 hour, covers the Playbook gallery, Playmaker, segments, and the dashboard).
• Sticky Academy - a free certification program for cannabis marketing operators with self-paced video modules.
• Refresh sessions on demand for new hires, available to all customers anytime.

The product itself is designed to be learnable in an afternoon. Most of our customers don't need much training past week one - but it's there when you do.