Sticky
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Since 2022Cannabis's original wallet-loyalty platform.

They already have thewallet.

No app to download. No punch-card to lose. No QR link to the web that pretends to be a wallet pass. Real Apple Wallet & Google Wallet cards, and a PWA fallback so no smartphone is left behind.

Add Sample Card toApple Wallet
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↑ Try it. We’ll mint a live sample pass and open it on your phone.
400+ dispensaries
4.2M active passes
0.00001% install friction
Added to Wallet
9:41
Wallet
The original

We didn't invent wallet passes. We brought them to cannabis.

Apple and Google built the wallet frameworks. We were the first to bet the farm on them for dispensary loyalty, back in 2022, while every other vendor was still shipping React Native apps no one installed. We've spent four years tuning provisioning flows, push permission rates, and tier-update behavior.

Our competitors followed. Most of them ship a link to a web page that looks like a wallet pass, not the real thing. Ours installs natively, updates in place, survives phone migrations, and sends push without an app icon.

Feb 2022
First cannabis wallet pass shipped.
Single store in Portland, OR. 340 passes in week one.
Q4 2022
Added Google Wallet parity.
Same card, same push, same barcode, two ecosystems.
2024
Competitors pivoted to "wallet."
Most shipped web-link approximations. The market noticed.
Today
4.2M active passes. 400+ stores.
The bar, not the follower.
Five card types, one wallet

Every loyalty program you've ever wanted to run.

Not all stores run points. Some run stamps. Some want cashback. Some want a membership tier. We ship every shape of loyalty, and you can issue more than one per customer.

Green Leaf Co.
Tier
Gold ★
Points balance
2,140
Member
Mara L.
Next tier
860 pts
#GL-28477K
Reward Cards (points)
The classic. Customers earn points per dollar spent, redeem for product or discount tiers. Real-time balance updates on the pass after every POS swipe.
Kendall's Cannabis
Progress
4 / 10
Buy 9, 10th free
FREE
#CC-STAMP-003
Stamp Cards
The "buy 9, 10th free" coffee shop model, ported to pre-rolls, vapes, edibles. Visual, fun, satisfying to fill. Great for drip visits.
Green Leaf Co.
Status
Active
Cashback available
$24.50
Earned lifetime
$184.20
Rate
5% back
#CB-MARA-2024
Cashback Cards
% back in real dollars, not funny-money points. Shows up on the lock screen. Customers understand it instantly. Redemption rates crush points-based.
Sky High Club
Expires
12/2026
Membership
Platinum
Member
Mara Lee
Since
Mar 2023
#SHC-PLAT-284
Membership Cards
Paid or invite-only clubs. Annual dues, perks, early-access drops. The status object. Push VIP-only offers right to the card.
Green Leaf · 4/20
Expires
Apr 20
One-time use
30% OFF
Valid at
All locations
Min purchase
$40.00
#420-OZ-ONETIME
Coupon Cards
One-time or multi-use. Auto-expires. Great campaign vehicle, text a link, they add it to Wallet, it sits there until they walk in.
Stack coupons on top of loyalty.
One primary loyalty card per customer, Rewards or Cashback, plus unlimited coupon cards layered on top. Our coupon cards are unique in the industry: text a link, they land in Wallet, auto-expire, and never collide with the base loyalty program.
Apple Wallet

No one wants another app. Everyone already has Wallet.

You don't fight for home-screen real estate. You don't fight the App Store review. You don't pay for installs. The pass is already there, in a folder Apple built and polished, right next to their boarding passes and Starbucks card.

5-second install, no store, no password.
Tap "Add to Wallet." Done. No email verification, no birthday re-entry, no "also download our app to see your points."
Live updates, in place.
They spend $40 at Store 2. By the time they're at the counter, the pass shows the new point total. No refresh, no app reopen.
Location-triggered lock-screen.
Customer walks into the mall. The pass surfaces itself on their lock screen with their barcode ready. Bud-tender just scans.
Your brand, not Apple's.
Custom gradient. Logo. Typeface. Barcode type. Back-of-card fields. Field labels. We give you a real designer's kit, not a template with five color swatches.
9:41
Back
Green Leaf Co.
•••
Green Leaf Co.
Tier
Gold ★
ⓘ
Points
2,140
Member
Mara L.
Cashback
$24.50
Next tier
860 pts
#GL-28477K-MARA
Notifications
Automatic updates
Push notifications · free forever

The channel you can say anything on.

SMS is filtered by carriers. Email is filtered by Gmail. Facebook won't even let you run an ad. Then there's push, unbranded, unfiltered, uncensored, direct from your wallet pass to the customer's lock screen. No asterisks, no code words, no "that product we can't name."

Want to say this?
"$50 OZ Flower + 5 Vapes for $100, Now."
SMS
Blocked, flagged, or sanitized by T-Mobile filters.
Email
"$" + "OZ" = promo tab at best, spam at worst.
Push
Sent as-is. Straight to the lock screen. No middle-man.
$0
Per push. Unlimited. Always has been. Included on every Sticky plan.
68%
Of our customers have cut their SMS spend in half since switching push on.
0
Apps to install. The wallet is already on their phone, no download required.
94%
Of installs keep push on, because the pass is the app.
Friday, April 19
4:20
GREEN LEAFnow
$50 OZ Flower + 5 Vapes for $100, now 🔥
Gold members get first pick. Your 2,140 points + cashback applies at checkout.
GREEN LEAF2h ago
Your Wedding Cake pickup is ready 🌿
Tap your wallet card at the counter. Hold til 9pm.
GREEN LEAFYesterday
You hit Gold. Pass updated ✨
+2× points on every visit, starting now.
Amplifier stacking
What the full channel mix looks like on drop day.
Source: Sticky cohort · n=412 stores
Email
22% open
Sets the stage. Launches the story.
SMS
31% CTR
Urgent nudge. Coded copy. $0.012/send.
Push (wallet)
47% open
Uncensored copy. Branded. Free.
All three, orchestrated
+3.8× revenue
Amplifier compounding. Play Designer driven.
No smartphone left behind

iOS · Android · Flip phone with a browser. We've got them.

Apple Wallet is the main act. Google Wallet is the full-parity encore. And for the 3% of customers on an ancient device or who won't install either, a PWA card that works in any browser, offline-capable, with push.

Primary
Apple Wallet
iOS, 54% of your base.
Full native PassKit. Push. Lock-screen location surfacing. Back-of-card links. Tier badges. Every hook Apple exposes, we use.
  • Native Wallet UI, not a web mimic
  • Push alerts without an app
  • Geo-locked lock-screen surfacing
  • Live in-place balance updates
Google Wallet
Android, 43% of your base.
One pass schema, rendered natively on both ecosystems. Customer on Pixel, customer on iPhone, identical functionality, identical update flow, one admin panel.
  • Full parity with Apple Wallet flow
  • Push via Google's notification service
  • NFC-tap at POS (where supported)
  • Same barcode, same balance, same copy
PWA fallback
Everyone else, the last 3%.
Old Android without Google Wallet. Iran/China Apple IDs without PassKit. Privacy-weary customers who won't install either. They get a progressive web app card, same brand, same barcode, same balance, push included.
  • Works in any mobile browser
  • "Add to Home Screen" in one tap
  • Web push still works (Chrome, Firefox)
  • Offline-capable. Balance cached.
Your customer base · coverage
Nothing falls through the cracks
Apple Wallet · 54%
Google Wallet · 43%
PWA
100% of smartphones. One dashboard. One journey. One pass schema maintained.
"They have a wallet pass too"

Sure. Theirs is static, and a year behind.

When competitors copy us they ship the screenshot, not the engine behind it. Their pass is one-trick (usually just points), changes only when the customer remembers to refresh, and they're rebuilding our 2024 feature set while we ship 2026's.

Feature
Sticky (real native)
Others ("wallet-ish")
Pass types in one platform
Rewards, stamps, memberships, coupons, gift cards
One card. Points only.
What changes after a transaction
Artwork, balance, tier, offers - live, <3s from POS
Points number, if the customer remembers to refresh
Installs via Apple's native Wallet sheet
Yes
Browser tab
Push notifications without an app
Included, unlimited, free
Falls back to paid SMS
Lock-screen geo-fenced surfacing
Up to 10 locations per pass
Not possible
Barcode renders on every POS scanner
12 formats supported
QR only
Survives phone migration
iCloud sync
Customer re-enrolls
Release cadence
New wallet primitives every month
Catching up to last year's Sticky

By the time a competitor copies a feature, we've shipped two more. The gap isn't a feature list, it's a release cadence.

Ship your loyalty program as arealwallet pass.

30-minute demo. We'll design a pass for your brand on the call, provision it, and send the first push to your phone before we hang up.

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