Gyms & Fitness

Stop losing members after month three.

The fitness industry loses half its new members in 90 days. Sticky turns the wallet pass into your studio's primary member channel - class reminders that beat no-shows, streak rewards that build habits, and renewal nudges that catch members before they ghost.

Book a fitness demo See the member lifecycle

Built for the 90-day cliff Streaks on the wallet pass Class push, no SMS bill

-41%

First-90-day churn vs industry baseline (illustrative example)

+27%

Class show rate after launch (illustrative)

+18%

12-month renewal rate (illustrative)

Front-desk training overhead

Wallet pass

A membership pass members actually carry.

Every member gets a real Apple or Google Wallet pass with their tier, streak, next class, and renewal date - refreshed in real time as they attend. No app store, no second login.

Live streak counter that updates on every check-in
Tier badge (Bronze / Silver / Gold / VIP)
Next class time + room, auto-refreshed
Renewal date with a one-tap renew CTA
Front-desk scan code for one-tap check-in

The problem

The 90-day cliff every fitness operator knows.

You can run the best studio in town and still lose half your January joiners by April. Three structural problems drive almost all of it - and the wallet pass solves all three.

The 90-day churn cliff

Industry baseline: ~50% of new members stop visiting within 90 days. By month 6 you're charging silent quitters who'll cancel in month 12 anyway. SMS reminders go ignored by week two.

No-shows kill class economics

A 12-person class with 4 no-shows is barely worth running. Instructors burn out, regulars lose seats, and the cancellation list never converts in time.

A fragmented member experience

Booking is one app. Loyalty is a punch card. Waivers are paper. Streaks live in your head. Members feel the disjoint - and the ones who feel it leave first.

Member lifecycle

The member lifecycle, automated end to end.

Sticky watches every step of the member journey and triggers the right wallet message at the right moment - signup through retention dip through renewal.

01
Signup
QR enroll
Walk-ins scan the front-desk QR and add their pass in under 10 seconds.
+58% list growth
02
Onboard
90-day welcome plays
Class reminders, first-class reward, and orientation booking all pushed automatically.
Typical 2.4× first-30-day visits (illustrative)
03
Habit
Streak + tier rewards
Every check-in feeds the streak counter. Hitting tier thresholds triggers an instant perk.
+12% session frequency
04
Save
Lapse detection
Sticky watches attendance trends and pushes a save offer the moment a member starts trailing off.
+24% recovery rate
05
Renew
Auto-renewal nudge
Renewal date lives on the pass. Push 30, 14, and 3 days before billing - with a one-tap commit.
+18% renewal
06
Refer
Member referrals
A member shares their pass - the recipient gets a free week, the referrer gets credit, both tracked.
+22% new signups

Playbooks

Plays studios and chains run on Sticky.

Live across single-location boutique studios, CrossFit boxes, big-box chains, and yoga groups.

Class reminders

Wallet push at 24h, 2h, and 15 min before every booked class. Cancel-and-refill flow runs automatically.

Push at 24h, 2h, and 15 min

First-90-day onboarding

A scripted welcome flow: orientation booking, first-class reward, week-2 check-in, week-6 streak start.

A scripted first-90-day flow

Streak + tier rewards

5 weeks in a row triggers an automatic perk; tier thresholds unlock visible badges on the pass itself.

Badges visible on the pass

Cancellation save flow

Detect attendance dips and push a save offer before the member ever opens the cancel form.

Fires before the cancel form opens

Renewal nudges

Push at 30, 14, and 3 days before billing - with a one-tap renew CTA that bypasses the call to the desk.

Push at 30, 14, and 3 days out

Member referrals

Members share their pass; recipients get a free week, referrers get credit, both tracked end-to-end.

Both sides tracked end-to-end

Your tools, connected

The fitness stack Sticky plugs into.

Sticky connects to the booking, billing, and check-in tools studios run on. The platforms below are the ones we're shipping connectors for next - drop your email and we'll let you know the moment yours goes live.