Daily player engagement
Reach active players across SMS, email, and wallet push, whichever channel each one is opted into. Every player gets every message they can legally receive.
Every player, every channel they allow
Gaming
Omni-channel marketing, built for high-risk gaming.
Gaming, sportsbook, and casino marketing is not a generic-ESP job. Sticky runs SMS, email, and wallet push on one canvas, with carrier registration help, self-exclusion integration, AI content filtering, and jurisdiction-aware targeting on every send.
SMS + email + wallet push High-risk compliant Built-in self-exclusion
3
Channels on one canvas: SMS, email, wallet push
0$
Per-message carrier fees on wallet push
6.8×
Typical lift vs generic-ESP gaming campaigns (illustrative)
∞
Sends, no opt-in throttle
High-risk · Gaming
Compliance tools for gaming, across every channel.
US carriers treat gambling traffic as high-risk, aggressive filtering, opaque blocking, and zero recourse. Generic ESPs treat it as a suspension risk and refuse to run it. Sticky is built for that reality. We run dedicated registered-rail SMS for messages that need to hit a text thread, age-gated email, and wallet push as a parallel channel that bypasses carrier filtering entirely. Three channels, one set of compliance tools.
Registered SMS rails
Properly registered 10DLC numbers approved for high-risk gaming traffic. We do the carrier paperwork so your texts actually go through.
SMS · Registered for high-risk Push · Wallet push as the bypass channel
Self-exclusion respected
Sticky is designed to integrate with state self-exclusion registries where supported. A player on your exclusion list is blocked at the platform layer, across SMS, email, and push, not in a downstream filter.
SMS · Pre-send exclusion check Push · Channel-level block
Geo-fenced targeting
Target only players in jurisdictions where gaming promo is legal. Set it once and Sticky helps suppress the audience across every channel when a player crosses a state line.
SMS · Per-state targeting Push · One rule, every state
Signed + replayable
Every send across every channel is HMAC-signed, timestamped, and replayable for 90 days, so compliance can audit any campaign in minutes.
SMS · Auditable carrier log Push · 90-day signed log
The problem
Why generic ESPs break under gaming traffic.
Three structural problems generic platforms were never built for, and how an omni-channel platform built for high-risk solves them.
01
Generic ESPs suspend gaming
Mailchimp and Attentive routinely suspend gaming accounts mid-campaign. They were never built for high-risk. Sticky was, end to end, across SMS, email, and push.
02
Carrier filtering at scale
10DLC alone won't save you, carriers treat gambling traffic as high-risk and filter it silently. Sticky runs dedicated registered rails for high-risk SMS, plus wallet push as a parallel channel that bypasses carrier filtering entirely.
03
Compliance complexity
Player self-exclusion, age verification, jurisdiction limits, and responsible-gambling disclaimers vary by state and product. Sticky maps the rules once and applies them across SMS, email, and push.
Playbooks
Plays gaming operators run on Sticky.
Every play we ship is jurisdiction-aware and self-exclusion-aware by default, mixed across SMS, email, and wallet push.
Tier + milestone rewards
Bronze/silver/gold tiers live as wallet passes with SMS and email reinforcement on tier-ups. Players see the new perk list before they hit the floor.
Tier-ups reinforced by SMS and email
Geo-fenced re-engagement
When a lapsed player crosses into a legal-gaming jurisdiction, push them a comeback offer, with email and SMS fallback when push is off.
Geo-triggered, with email and SMS fallback
Self-exclusion routing
Sticky is designed to check your self-exclusion list (and state registries where supported) before every send across every channel. Players are blocked at the platform layer, not downstream.
Designed to block excluded players
Event RSVP + reminders
Email the tournament invite, capture RSVP into a wallet pass, push day-of reminders, follow up by SMS for no-shows. One automation, three channels.
One automation, three channels
On-floor enrollment
QR codes at the cage, the slots, and the sportsbook turn floor visits into wallet pass installs, with email and SMS consent captured at enrollment.
Consent captured at enrollment
Integrations
Gaming operator stack.
Sticky plugs into player-management, payments, and analytics tools gaming operators run on.
Run gaming retention on rails built for high-risk.
Book a 30-minute walkthrough and we'll show you Sticky running compliant SMS, email, and wallet push for real gaming operators.