Limited release drops
Push to wallet the moment a small-batch release goes live, with an SMS reminder to opted-in club members an hour later. Geo-aware, age-gated, end to end.
Wallet push, then SMS an hour later
Alcohol
Omni-channel marketing, built for high-risk beverage.
Sticky runs SMS, email, and wallet push on one canvas for breweries, distilleries, wine clubs, and beverage retailers. We handle SHAFT carrier registration, age verification, AI content filtering, and state-by-state targeting so your team can run real omni-channel marketing without the busywork.
SMS + email + wallet push SHAFT-compliant by design Built-in age verification
3
Channels on one canvas: SMS, email, wallet push
0$
Per-message carrier fees on wallet push
21+
Native age-gating on every pass
5.1×
Typical lift vs generic-ESP alcohol campaigns (illustrative)
SHAFT · Alcohol
Compliance tools for alcohol, across every channel.
Alcohol is one of the five SHAFT categories (Sex, Hate, Alcohol, Firearms, Tobacco) US carriers actively filter, and one most generic ESPs refuse to run. Sticky is built for that reality. We run dedicated registered-rail SMS for the messages that need to hit a text thread, age-gated email, and wallet push as a parallel channel that bypasses carrier filtering entirely. Three channels, one set of compliance tools.
Registered SMS rails
Properly registered 10DLC numbers approved for SHAFT-category alcohol traffic. We do the carrier paperwork so your texts actually go through.
SMS · Registered for SHAFT Push · Wallet push as the bypass channel
Native age gate
Wallet passes and SMS opt-ins require age verification at enrollment. An age-gated opt-in flow, built in, not bolted on with a spreadsheet.
SMS · Age-gated opt-in flow Push · Verified at install
Geo-aware sends
Set your state-by-state alcohol marketing rules once in Sticky targeting, and SMS, email, and push all apply the same rules. You define the rules; Sticky helps you keep every channel aligned.
SMS · Per-state targeting Push · One rule set, every state
Replayable + auditable
Every send across every channel is signed, timestamped, and replayable for 90 days, so legal can audit any campaign in minutes.
SMS · Auditable carrier log Push · 90-day signed log
The problem
What every alcohol marketer hits.
Three problems generic ESPs were never built to handle, and how an omni-channel platform built for high-risk solves them.
01
Generic ESPs throttle alcohol
Mailchimp and Attentive routinely suspend SHAFT accounts mid-campaign. They were never built for high-risk. Sticky was, end to end, across SMS, email, and push.
02
Age-gate friction kills lists
Email opt-ins die at the date-of-birth field. SMS opt-ins die at the legal disclaimer. Sticky bakes verification into the enrollment flow so your CRM is not half-empty by design.
03
Three-tier rules
In a three-tier alcohol market, what you can and cannot promote varies by state, by SKU, and by retailer relationship. Sticky maps the rule set once, then applies it across SMS, email, and push.
Playbooks
Plays alcohol brands run on Sticky.
A few of the highest-ROI playbooks across our beverage customers, mixed across SMS, email, and wallet push.
Tasting RSVP + reminders
Email the invite, capture RSVP into a wallet pass, push day-of reminders, follow up by SMS for no-shows. One automation, three channels.
One automation, three channels
Wine / spirits club loyalty
Tier-based club membership lives as a wallet pass, with renewal nudges that fan out to email and SMS as the date approaches.
Renewal nudges across every channel
Geo-fenced bar pushes
When a customer walks past a bar that carries your brand, push them a happy-hour reminder, or fall back to email when push is off.
Geo-triggered, with email fallback
On-bottle QR enrollment
QR on the neck-tag, on the menu, on the receipt. One scan and the customer is in your CRM with email, SMS, and wallet consent captured.
Email, SMS, and wallet consent in one scan
Compliance targeting
Tell Sticky which states allow alcohol promotion and which channel each one permits, and your targeting and AI content filtering help catch issues before send. Fewer surprise flags, less manual segment scrubbing.
Fewer compliance escalations
Integrations
Alcohol commerce stack, connected.
Sticky plugs into the POS, e-commerce, and reservation tools alcohol retailers actually run on.
Built for alcohol. Run by Sticky.
Book a 30-minute walkthrough and we'll show you Sticky running compliant SMS, email, and wallet push for a real beverage operator.