Best Practices for Targeting Cannabis Concentrate Buyers Before 7/10

7/10, or Dab Day, is a high-conversion moment for cannabis retailers but only if your concentrate marketing strategy is sharp, segmented, and action-ready.

With just days to go, there’s still time to connect with your most valuable customers: concentrate buyers who crave live resin, rosin, wax, and vape carts. This guide breaks down how to use purchase history, loyalty tiers, and geo-fencing to maximize last-minute 7/10 engagement - powered by Sticky Cards.

Why 7/10 Requires a Targeted Approach

Cannabis concentrate shoppers are unlike your average flower customer. They’re:

• More likely to spend big on premium SKUs
• More loyal to specific brands and formats
• More responsive to exclusive, time-sensitive offers

That means your 7/10 cannabis marketing strategy needs more than a generic promo blast - it needs personalized campaigns with precision timing and relevance.

Step 1: Segment Your Concentrate Audience

A. Use Purchase History to Identify Dab Fans

Filter customers who purchased any of the following in the past 90 days:

• Live resin, rosin, or distillate
• Vape cartridges
• Disposable dab pens
• Shatter, wax, or diamonds

In Sticky Cards, you can tag these SKUs and create dynamic audiences based on actual product behavior.

B. Prioritize by Loyalty Tier

Use your existing loyalty program to tailor offers by engagement level:

• High-tier loyalty members: Unlock early access to limited drops
• Mid-tier customers: Incentivize upgrades with BOGO or bundle offers
• Lapsed concentrate buyers: Use limited-time winback offers to re-engage

Combine loyalty + product filters for hyper-relevant push or SMS sends.

C. Geo-Target for Relevance

If you operate in multiple regions or cities:

• Promote in-store demos by location
• Showcase region-specific SKUs (e.g. exclusive drops in LA, Toronto, or Detroit)
• Send messages based on proximity to a participating store

Example:

“📍 Mississauga store: New rosin drop just landed. VIP loyalty access only.”

Step 2: Trigger the Right Messages — Fast

With the clock ticking, prioritize high-conversion channels that deliver instantly:

Push Notifications

Perfect for last-minute drop alerts, exclusive bundles, and real-time inventory triggers.
Best for: Loyalty offers, product unlocks, bundle flash sales

SMS Campaigns

Short, direct, and extremely effective for same-day traffic.
Best for: VIP reminders, RSVP prompts, BOGO timers

In-Feed or App Banners

Use Sticky Cards to show personalized banners inside your digital menus.
Best for: Highlighting exclusive concentrates for known dab shoppers

Message Templates You Can Launch Today

These can all be launched from within Sticky Cards - with no dev time needed.

Why Smart Cannabis Concentrate Marketing Drives ROI

Your goal isn't just to push a deal. It's to build loyalty, increase AOV, and create personalized shopping experiences that make customers want to return after 7/10.

With Sticky Cards, you can:

• Target concentrate shoppers by actual behavior
• Send timely, dynamic campaigns via SMS, push, or in-feed
• Localize messages across stores or delivery zones
• Track repeat purchases post-7/10 to optimize for future drops

Data-driven cannabis marketing isn’t the future — it’s how successful dispensaries win the now.