Post-7/10 Campaigns: How to Retain New Dab Customers

7/10 Dab Day might be over, but your marketing shouldn’t be. The days following a major cannabis holiday are when brands win (or lose) the customers they just acquired.

That makes post-7/10 campaigns one of the most overlooked, high-ROI cannabis customer retention opportunities of the year - especially for concentrate-focused buyers.

In this post, we’ll show you:

• Why post-holiday marketing matters more than ever
• How to segment new dab customers by behavior
• What messages convert one-time buyers into repeat fans
• How Sticky Cards helps automate winbacks with no-code tools

Why Cannabis Customer Retention After 7/10 Is a Big Opportunity

Cannabis holidays like 7/10 bring in:

• New product trial from first-time dabbers
• High-volume purchases from price-driven shoppers
• Short-term brand switches based on deals or drops

But here’s the catch: without strategic follow-up, most of those customers disappear.

According to cannabis retail benchmarks, repeat purchase rate drops by 40–60% if you don’t engage within 5–7 days post-sale.

That’s why the most successful retailers treat July 11–17 as a retention sprint, not a cooldown period.

Step 1: Segment Your Post-7/10 Buyers

Start by identifying who bought concentrates during the 7/10 campaign window, then break them into strategic segments:

New Concentrate Shoppers

Filter: First-time dab product purchase on 7/10

• Goal: Educate, nurture, and invite back
• Message: “Glad you tried rosin. Here’s what to try next.”

Returning Dab Customers

Filter: Previous buyers who repurchased on 7/10

• Goal: Offer bounce-back incentives
• Message: “Thanks for dabbing with us again. Want early access to our next drop?”

One-and-Done Discount Shoppers

Filter: 7/10 buyers with no other past or future purchases

• Goal: Win them back with exclusives
• Message: “Only for 7/10 shoppers: Get 15% off your next dab cart.”

In Sticky Cards, you can auto-tag these groups based on product SKU, purchase recency, and loyalty tier.

Step 2: Launch a 3-Part Post-Holiday Retention Campaign

1. Thank You + Educate (July 11–12)

Channel: Email + push
Message:

“Thanks for celebrating Dab Day with us! Want to learn how to get the most out of your new products? Check out our Dab Guide →”

2. Bounce-Back Offer (July 13–14)

Channel: Push + SMS
Message:

“🔥 Double up your dabs: Shop again this week and score 20% off any live resin or rosin. Offer ends Sunday.”

3. Loyalty Enrollment Reminder (July 15–17)

Channel: SMS + banner
Message:

“Loved your 7/10 deal? Unlock early access next time by joining our loyalty program - it’s free and fast.”

Sticky Cards lets you schedule this drip campaign and deliver each message based on product history and engagement level.

Post-Holiday Retention Tactics That Actually Work

How Sticky Cards Helps You Automate Post-7/10 Retention

With Sticky Cards, you can:

• Segment 7/10 buyers by SKU, spend, or loyalty
• Trigger smart messages via push notifications
• Track open rates, CTR, and repeat purchases in real time
• Set drip flows for 7/11–7/17 automatically

No spreadsheets. No developers. Just fast follow-up that works.

TL;DR: Don’t Let Your 7/10 Wins Fade

You’ve already earned the attention of new dab customers. Now it’s time to keep them.

With smart segmentation, well-timed messaging, and Sticky Cards automation, you can turn Dab Day deals into lifetime value.