ResearchApril 2026 · 87 pages
2026 Dispensary
Marketing Benchmarks
We analyzed 400 dispensaries, 14M campaigns, and $210M in attributable revenue. This is what the best operators are doing differently.
400 dispensaries
14M+ campaigns analyzed
Q3 2025, Q1 2026
4,200+ downloads so far
·Used by dispensary teams at Kendall's Cannabis, Terpwell, High Tide NJ, and 300+ more
· "Best free resource in cannabis marketing"
What's inside
87 pages. 14 chapters. Every number your competitors don't want you to know.
01
Email benchmarks: open rate, CTR, revenue per send
Broken out by state, store size, and POS system
02
SMS: CTR, unsubscribe rates, and quiet-hour violations
The compliance breakdown most vendors hide
03
Wallet pass adoption curves & LTV lift
Day 1 → 90 install rates by acquisition method
04
Loyalty tier design: what thresholds actually change behavior
Distribution of spend from 200 store loyalty programs
05
Repurchase windows by product category, free preview
How long before a flower buyer comes back vs edibles
…
9 more chapters including State-by-state compliance scorecard, Journey ROI by flow type, and MSO vs single-store performance gaps
Free preview · Chapter 05
Repurchase windows by product category
Flower11.4 days
Pre-rolls9.8 days
Edibles22.1 days
Concentrates14.6 days
Tinctures / topicals██.█ days
Last row unlocks with the full report. Get it free →
Numbers from the report
Median email open rate
38.4%
vs 18.1% non-cannabis ESP average
Top-quartile ROAS
4.8×
Operators running 3+ active journeys
SMS CTR · cannabis-specific shortcode
19.6%
vs 5.2% generic Twilio number
“The repurchase window data alone changed how we time every single campaign. We stopped guessing and started doing it the way the data said.”
D
Daria Reeves
Director of Marketing, Kendall's Cannabis · Detroit, MI
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