ResearchApril 2026 · 87 pages
2026 Dispensary
Marketing Benchmarks
We analyzed 400+ locations, 14M campaigns, and $210M in attributable revenue. This is what the best operators are doing differently.
400+ locations
14M+ campaigns analyzed
Q3 2025, Q1 2026
4,200+ downloads so far
·Used by dispensary teams across 400+ locations
· "Best free resource in cannabis marketing"
What's inside
87 pages. 14 chapters. Every number your competitors don't want you to know.
01
Email benchmarks: open rate, CTR, revenue per send
Broken out by state, store size, and POS system
02
SMS: CTR, unsubscribe rates, and quiet-hour violations
The compliance breakdown most vendors hide
03
Wallet pass adoption curves & LTV lift
Day 1 → 90 install rates by acquisition method
04
Loyalty tier design: what thresholds actually change behavior
Distribution of spend from 200 store loyalty programs
05
Repurchase windows by product category, free preview
How long before a flower buyer comes back vs edibles
…
9 more chapters including State-by-state compliance scorecard, Journey ROI by flow type, and MSO vs single-store performance gaps
Free preview · Chapter 05
Repurchase windows by product category
Flower11.4 days
Pre-rolls9.8 days
Edibles22.1 days
Concentrates14.6 days
Tinctures / topicals██.█ days
Last row unlocks with the full report. Get it free →
Numbers from the report
Figures below are the report's own findings, illustrative of the dataset and shared as a preview.
Median email open rate
38.4%
vs 18.1% non-cannabis ESP average
Top-quartile ROAS
4.8×
Operators running 3+ active journeys
SMS CTR · cannabis-specific shortcode
19.6%
vs 5.2% generic Twilio number
Free download
Get instant access to the full report.
Enter your details below. We'll email you the PDF instantly and, if you're curious how your store compares, we can walk through your numbers on a 30-minute call.
1
Fill the form. 30 seconds, 4 fields.
2
PDF downloads immediately. Also emailed to you, no link expiry.
3
Optional: book a 30-min call to benchmark your store specifically.
We don't sell your data. You'll receive the report and, occasionally, new research from the Sticky team. Unsubscribe any time.
Access the 2026 Benchmarks Report
Related resources
ROI Calculator
See how your numbers compare to the benchmarks, and what Sticky would change.
Farmer Jane case study
18 stores, first 100 days: members spent 18.5% more and came back 3.3 days sooner.
Operator interview: a migration story
How one dispensary replaced three tools and grew retention in 90 days. Figures illustrative.